Founded in Amsterdam in 1997 by Erwin Brinkers, Marieke Stolk and Danny van den Dungen, Experimental Jetset is a graphic design unit with a particular interest in the concept of self-referentiality: graphic design that refers to its own context. In their work (designed for such diverse clients as the Centre Pompidou, the Purple Institute, the Royal Dutch Mail and the Amsterdam Stedelijk Museum) Experimental Jetset constantly tries to underline the inner-logic of graphic design itself. So it's no wonder that most of the 2K prints designed by Experimental Jetset deal with the very subject of t-shirt prints.

For example, the "John Paul Ringo George" shirt, designed in 2001, is basically an abstracted rock shirt; an attempt to create an archetypical shirt by stripping down the concept of a rock band to its bare essentials, four random names.

In the same way, the "Anti" shirt, designed in 2000, is an abstracted slogan shirt. Around the time of designing the "Anti" shirt, the members of Experimental Jetset were quite interested in the ideas of the German philosopher Hegel (1770-1831), who stated that every situation (thesis) should be confronted with its opposite (antithesis) to come to a better situation (synthesis). The "Anti" shirt is a manifestation of this idea.

"The Chess Series", a set of shirts designed in 2004, is also based on this idea of dialectics. The game of chess as the ultimate confrontation between two ultimate polar opposites, black and white. Added to that, chess is also a sport. So next to the typical band t-shirt (John Paul Ringo George) and the typical slogan t-shirt (Anti), Experimental Jetset's line of shirts now includes a typical sport t-shirt (The Chess Series).