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<channel>
	<title>Via Alley</title>
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	<link>http://www.viaalley.com</link>
	<description>Via Alley is the result of an admiration for artists/designers who are proud of who they are, passionate about what they do, who are talented and are willing to give it their all to fulfil a dream. We import things we like from other parts of the world, and in most cases, inaccessible in Australia.</description>
	<pubDate>Fri, 03 Jul 2009 08:23:04 +0000</pubDate>
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			<item>
		<title>TAKUMI</title>
		<link>http://www.viaalley.com/?p=5288</link>
		<comments>http://www.viaalley.com/?p=5288#comments</comments>
		<pubDate>Fri, 03 Jul 2009 01:53:19 +0000</pubDate>
		<dc:creator>wing</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[idea]]></category>

		<category><![CDATA[Japanese]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=5288</guid>
		<description><![CDATA[Will the philosophy of being creator-oriented rather than user-oriented, it is we as creators who build up an image of what we wish to exit and then create it - [TAKUMI] is the activity of outputting products from the side of the creator. We have launched out with &#8220;products for the world&#8221; being our concept, [...]]]></description>
			<content:encoded><![CDATA[<p>Will the philosophy of being creator-oriented rather than user-oriented, it is we as creators who build up an image of what we wish to exit and then create it - [TAKUMI] is the activity of outputting products from the side of the creator. We have launched out with &#8220;products for the world&#8221; being our concept, and aimed at becoming product masters that keep producing products with &#8220;new ideas&#8221; and a &#8220;new sense&#8221;.</p>
<p>From now on, as we have done so far, [TAKUMI] will keep creating products that contain fresh concepts, featuring superior ideas and designs, and quality technology, with a view to the world.</p>
<p>Our door is always open for every designers and creators in all over the world.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=5288</wfw:commentRss>
		</item>
		<item>
		<title>YUENTO</title>
		<link>http://www.viaalley.com/?p=5159</link>
		<comments>http://www.viaalley.com/?p=5159#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:34:49 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Japanese]]></category>

		<category><![CDATA[YUEN’TO]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=5159</guid>
		<description><![CDATA[YUEN’TO is a design project presented by IDEA International, Japan. True to its name (YUEN means “reason” in Japanese), all YUEN’TO goods must be designed with an underlying reason; whether it be in terms of functionality or the choice in make and materials. YUEN’TO seeks the best solution for our daily life, the environment and [...]]]></description>
			<content:encoded><![CDATA[<p>YUEN’TO is a design project presented by IDEA International, Japan. True to its name (YUEN means “reason” in Japanese), all YUEN’TO goods must be designed with an underlying reason; whether it be in terms of functionality or the choice in make and materials. YUEN’TO seeks the best solution for our daily life, the environment and for the people; us.</p>
<p>YUEN’TO is committed to designing goods that are suited for:<br />
Everyday - to support daily life.<br />
Earth - to save the environment<br />
Emergency - to lend a helping hand<br />
Neighbours - to support someone else<br />
<a href="http://www.viaalley.com/wp-content/uploads/2009/06/presentation1.jpg"><img class="alignnone size-full wp-image-5170" title="presentation1" src="http://www.viaalley.com/wp-content/uploads/2009/06/presentation1.jpg" alt="" width="500" height="375" /></a><a href="http://www.viaalley.com/wp-content/uploads/2009/06/presentation1.jpg"></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=5159</wfw:commentRss>
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		<item>
		<title>Hassla Books</title>
		<link>http://www.viaalley.com/?p=5117</link>
		<comments>http://www.viaalley.com/?p=5117#comments</comments>
		<pubDate>Sun, 28 Jun 2009 06:23:35 +0000</pubDate>
		<dc:creator>wing</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[illustrations]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[publications]]></category>

		<category><![CDATA[Publisher]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=5117</guid>
		<description><![CDATA[Hassla Books is an independent publishing company with a focus on art and photography. We specialize in publishing small, low-run artist books that feature the work of both emerging and established artists, always working one-on-one with the artists to create a publication that evokes the very essence of the artist&#8217;s focus. This intimate process, coupled [...]]]></description>
			<content:encoded><![CDATA[<p>Hassla Books is an independent publishing company with a focus on art and photography. We specialize in publishing small, low-run artist books that feature the work of both emerging and established artists, always working one-on-one with the artists to create a publication that evokes the very essence of the artist&#8217;s focus. This intimate process, coupled with Hassla&#8217;s simple aesthetic, allows for an interior view into the artist&#8217;s work.</p>
<p>Hassla Books was founded January 2007 in Amherst, New Hampshire by David Schoerner. The first publication was released in March, 2007. Hassla is now located in New York City.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=5117</wfw:commentRss>
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		<item>
		<title>VA SURRY HILLS MID-YEAR SALE</title>
		<link>http://www.viaalley.com/?p=5002</link>
		<comments>http://www.viaalley.com/?p=5002#comments</comments>
		<pubDate>Fri, 19 Jun 2009 05:29:27 +0000</pubDate>
		<dc:creator>bhsu</dc:creator>
		
		<category><![CDATA[Feature]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=5002</guid>
		<description><![CDATA[Everything is 10% off across the Via Alley stores at The Galeries Victoria, Surry Hills and online from Thursday 2 July 2009. Plus further reductions on clothing and shoes.
From 2 July, Cosmic Wonder, TO&#38;CO, Rittenhouse, 20,000,000 fragments, Mikio Sakabe and Surface 2 Air are 30% off!Mention this offer on 1 July to get this special [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3889" style="margin-right: 10px;" title="vasale091" src="http://www.viaalley.com/wp-content/uploads/2009/06/vasalesign_online.jpg" alt="" width="377" height="280" align="left" />Everything is 10% off across the Via Alley stores at The Galeries Victoria, Surry Hills and online from Thursday 2 July 2009. Plus further reductions on clothing and shoes.<BR><BR></p>
<p>From 2 July, Cosmic Wonder, TO&amp;CO, Rittenhouse, 20,000,000 fragments, Mikio Sakabe and Surface 2 Air are 30% off!<BR><BR>Mention this offer on 1 July to get this special discount before everyone else!<BR><BR></p>
<p>Via Alley Flagship<BR></p>
<p>Shop 3, 285A Crown Street,<br />
Surry Hills<BR><BR></p>
<p>VA Select<BR></p>
<p>RG26A, The Galeries Victoria<BR></p>
<p>500 George Street, Sydney</p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=5002</wfw:commentRss>
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		<item>
		<title>The Red Balloon</title>
		<link>http://www.viaalley.com/?p=4999</link>
		<comments>http://www.viaalley.com/?p=4999#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:10:48 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Billy Law]]></category>

		<category><![CDATA[Exhibition]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[The Red Balloon]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=4999</guid>
		<description><![CDATA[
173 people lost their lives in the devastating bushfires that ravaged 51 townships. Over 5,000 homes, schools and businesses were destroyed. Up to 400 fires were recorded on that Saturday, a day now known as Black Saturday.
As the dying embers turned to ash, photographer Billy Law visited the affected areas between Marysville and Kinglake, equipped [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.viaalley.com/wp-content/uploads/2009/06/mainimage.jpg"><img class="aligncenter size-full wp-image-5000" title="mainimage" src="http://www.viaalley.com/wp-content/uploads/2009/06/mainimage.jpg" alt="" width="500" height="531" /></a></p>
<p>173 people lost their lives in the devastating bushfires that ravaged 51 townships. Over 5,000 homes, schools and businesses were destroyed. Up to 400 fires were recorded on that Saturday, a day now known as Black Saturday.</p>
<p>As the dying embers turned to ash, photographer Billy Law visited the affected areas between Marysville and Kinglake, equipped with a camera, a helium gas tank and a handful of red balloons. Over 5 days, Billy witnessed first-hand the extent of the bushfire damage. He also spent time with locals, finding the people behind the ashes, listening to their stories, and inspired by their bravery in the distress situation.</p>
<p>By reviving the charcoal and desolate landscapes with a single red balloon, Billy hopes this collection of medium format photographs capture the impact of the tragedy, and also convey the overriding sense of hope amidst the scenes of blackened ruin.</p>
<p>The red balloon is a poignant symbol of dreams, hope and courage. This photographic exhibition is a tribute to those who lost their lives in the bushfires.</p>
<p>The Red Balloon is Billy&#8217;s first solo photographic exhibition.</p>
<p>Be sure not to miss a special Q&amp;A Session with artists Billy Law and Anna Warr at 1pm Sunday 21 June.</p>
<p>16-27 June 2009<br />
The Depot Gallery II<br />
2 Danks Street Gallery<br />
Waterloo</p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=4999</wfw:commentRss>
		</item>
		<item>
		<title>TO&#038;CO</title>
		<link>http://www.viaalley.com/?p=4974</link>
		<comments>http://www.viaalley.com/?p=4974#comments</comments>
		<pubDate>Thu, 18 Jun 2009 13:25:43 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Accessories]]></category>

		<category><![CDATA[leather]]></category>

		<category><![CDATA[shoes]]></category>

		<category><![CDATA[TO&amp;CO]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=4974</guid>
		<description><![CDATA[TO&#38;CO was founded in 1999 by two Japanese co-founders, Hitoshi Hamada (based in Paris) and Masahiro Wakabayashi (who had studied shoe making in England). In 2001, TO&#38;CO launched ladies shoes. In 2003, TO&#38;CO started the casual line &#8220;TO&#38;CO Assemble&#8221;.
TO&#38;CO prides itself on quality and craftsmanship and all items are made in Italy, Portugal or Japan.

]]></description>
			<content:encoded><![CDATA[<p>TO&amp;CO was founded in 1999 by two Japanese co-founders, Hitoshi Hamada (based in Paris) and Masahiro Wakabayashi (who had studied shoe making in England). In 2001, TO&amp;CO launched ladies shoes. In 2003, TO&amp;CO started the casual line &#8220;TO&amp;CO Assemble&#8221;.</p>
<p>TO&amp;CO prides itself on quality and craftsmanship and all items are made in Italy, Portugal or Japan.</p>
<p><a href="http://www.viaalley.com/wp-content/uploads/2009/06/toco.jpg"><img class="alignnone size-full wp-image-4975" title="toco" src="http://www.viaalley.com/wp-content/uploads/2009/06/toco.jpg" alt="" width="500" height="305" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=4974</wfw:commentRss>
		</item>
		<item>
		<title>Jimmy Choo for H&#038;M</title>
		<link>http://www.viaalley.com/?p=4967</link>
		<comments>http://www.viaalley.com/?p=4967#comments</comments>
		<pubDate>Thu, 18 Jun 2009 07:03:58 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[collaboration]]></category>

		<category><![CDATA[H&amp;M]]></category>

		<category><![CDATA[Jimmy Choo]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=4967</guid>
		<description><![CDATA[Whether you like it or not, Hennes &#38; Mauritz (H&#38;M) has chosen Jimmy Choo, the British shoemaker, as the latest luxury brand to design a cheap collection. Interestingly also is that H&#38;M has been slowly moving up the foodchain with the latest announcement coinciding with the news that it will start selling Jimmy Choo&#8217;s range [...]]]></description>
			<content:encoded><![CDATA[<p>Whether you like it or not, Hennes &amp; Mauritz (H&amp;M) has chosen <a href="http://www.jimmychoo.com">Jimmy Choo</a>, the British shoemaker, as the latest luxury brand to design a cheap collection. Interestingly also is that H&amp;M has been slowly moving up the foodchain with the latest announcement coinciding with the news that it will start selling Jimmy Choo&#8217;s range of shoes, bags and accessories in 200 of its 1,800 stores worldwide from mid November.</p>
<div class="mceTemp">
<div class="mceTemp">
<div id="attachment_4968" class="wp-caption alignnone" style="width: 510px"><a href="http://www.viaalley.com/wp-content/uploads/2009/06/picture1.jpg"><img class="size-full wp-image-4968" title="Jimmy Choo's pre fall 2009 range" src="http://www.viaalley.com/wp-content/uploads/2009/06/picture1.jpg" alt="Jimmy Choo's pre fall 2009 range" width="500" height="284" /></a><p class="wp-caption-text">Jimmy Choo</p></div>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=4967</wfw:commentRss>
		</item>
		<item>
		<title>New Q-pot: Bees, lemon and honey</title>
		<link>http://www.viaalley.com/?p=4882</link>
		<comments>http://www.viaalley.com/?p=4882#comments</comments>
		<pubDate>Tue, 09 Jun 2009 05:38:34 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Accessories]]></category>

		<category><![CDATA[bees]]></category>

		<category><![CDATA[honey]]></category>

		<category><![CDATA[Japan]]></category>

		<category><![CDATA[jewelleries]]></category>

		<category><![CDATA[lemon]]></category>

		<category><![CDATA[Q-pot]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=4882</guid>
		<description><![CDATA[The latest Q-pot offering is a series full of sweet honey and bees. Available as necklaces or rings.
Limited stock instore.

]]></description>
			<content:encoded><![CDATA[<p>The latest Q-pot offering is a series full of sweet honey and bees. <a href="http://www.viaalley.com/?page_id=13&amp;target=q-pot">Available as necklaces or rings.</a><br />
Limited stock instore.</p>
<p><a href="http://www.viaalley.com/wp-content/uploads/2009/06/picture2.png"><img class="alignnone size-full wp-image-4883" title="picture2" src="http://www.viaalley.com/wp-content/uploads/2009/06/picture2.png" alt="" width="500" height="286" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=4882</wfw:commentRss>
		</item>
		<item>
		<title>Acne</title>
		<link>http://www.viaalley.com/?p=4868</link>
		<comments>http://www.viaalley.com/?p=4868#comments</comments>
		<pubDate>Tue, 09 Jun 2009 03:42:48 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Acne]]></category>

		<category><![CDATA[ACNE JR]]></category>

		<category><![CDATA[Chester]]></category>

		<category><![CDATA[Sweden]]></category>

		<category><![CDATA[Swedish collective]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=4868</guid>
		<description><![CDATA[Acne was created in 1996 by four creatives and the initial idea was to build brands, their own as well as others&#8217;, within the fields of fashion, entertainment and technology. Although all members of the collective are independent entities acting in their own right in various fields of creativity, they all share the same vision [...]]]></description>
			<content:encoded><![CDATA[<p>Acne was created in 1996 by four creatives and the initial idea was to build brands, their own as well as others&#8217;, within the fields of fashion, entertainment and technology. Although all members of the collective are independent entities acting in their own right in various fields of creativity, they all share the same vision and culture. This vision combines art and industry in equal measures, whether this is through clothing, film, printed matter or a global advertising campaign. Today, Acne is as multi-disciplinary as when it started with ACNE Film, ACNE Advertising, ACNE Digital, ACNE Paper and ACNE JR.</p>
<p>Via Alley is proud to introduce ACNE JR down under. ACNE JR develops and produces, character-based toys and concepts. The first product is Chester, a teddy bear, which is available in the materials vinyl and leather. We are told that Chester will be shortly joined by many other friends. Can&#8217;t wait.</p>
<p><a href="http://www.viaalley.com/wp-content/uploads/2009/06/picture1.png"></a><a href="http://www.viaalley.com/wp-content/uploads/2009/06/picture1.png"><img class="alignnone size-full wp-image-4867" title="picture1" src="http://www.viaalley.com/wp-content/uploads/2009/06/picture1.png" alt="" width="500" height="333" /></a></p>
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			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=4868</wfw:commentRss>
		</item>
		<item>
		<title>popupshop</title>
		<link>http://www.viaalley.com/?p=4816</link>
		<comments>http://www.viaalley.com/?p=4816#comments</comments>
		<pubDate>Thu, 04 Jun 2009 10:04:15 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[basics]]></category>

		<category><![CDATA[children]]></category>

		<category><![CDATA[clothes]]></category>

		<category><![CDATA[denmark]]></category>

		<category><![CDATA[kids]]></category>

		<category><![CDATA[organic cotton]]></category>

		<category><![CDATA[popupshop]]></category>

		<guid isPermaLink="false">http://www.viaalley.com/?p=4816</guid>
		<description><![CDATA[The brains behind popupshop are Danes Luca, Marie-Louise and Sigrid. Together they have fused their backgrounds from fashion, video performing and graphic design to create popupshop, a modern clothing brand passionate about making stylish and quality basics with a focus on sustainability.
The popupshop collection is made from organic cotton and they all share the common [...]]]></description>
			<content:encoded><![CDATA[<p>The brains behind popupshop are Danes Luca, Marie-Louise and Sigrid. Together they have fused their backgrounds from fashion, video performing and graphic design to create popupshop, a modern clothing brand passionate about making stylish and quality basics with a focus on sustainability.</p>
<p>The popupshop collection is made from organic cotton and they all share the common aesthetic of a classic and easy-to-wear design. Each piece of clothing is timeless, and thereby easily combined with other styles. The collections consist of a year-round line of basics and seasonal designs.</p>
<p><span style="color: #0000ee; text-decoration: underline;"><a href="http://www.viaalley.com/wp-content/uploads/2009/06/popupshop.jpg"></a><a href="http://www.viaalley.com/wp-content/uploads/2009/06/popupshop.jpg"><img class="alignnone size-full wp-image-4817" title="popupshop" src="http://www.viaalley.com/wp-content/uploads/2009/06/popupshop.jpg" alt="" width="480" height="728" /></a></span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.viaalley.com/?feed=rss2&amp;p=4816</wfw:commentRss>
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