b store
Cabane de Zucca
Cosmic Wonder
MaterialByProduct
mercibeaucoup,
Ne-net
Rittenhouse
Surface To Air
United Bamboo
Vanishing Elephant
Weathered
Whyred
YMC Basic
Zucca

Video by Tess’ bro Max

All clothing and selected accessories at our Surry Hills store are now on 40%-70% off.

20,000,000 fragments
Cosmic Wonder
mercibeaucoup,
Note to self
Reigning Champ
Rittenhouse
Sou Sou
Surface To Air
To&Co Shoes
Vanishing Elephant and more!

**Sale excludes new season’s arrivals.

We are very excited to announce the arrival of A-Power Inc. from Japan.

We will start off with one of the most sought-after film camera accessories - Holga instant film holder aka Holgaroid or Polga. Yes, you read right, they are back! Turn your Holga 120 medium format camera into an instant camera by attaching the instant film holder and turn it into a Holgaroid.

For use with Fujifilm FP-100 films which it comes with and we’ve got plenty of (because luckily Fuji is still making them!). If you love film but want them instantaneously, this is a must-have. As promised in our latest newsletter, the Holgaroid is already online!

Happy birthday Norman Rockwell!

A great American painter we love so much…

From Saturday Evening Post

For those who have problem understanding Japanese addresses[like me!]…

A small selection of Via Alley goodies will be on show at the Two Thousand markets at this Sunday’s (31 January) Sydney Laneway Festival. So if you happen to be a lucky owner of a ticket to the event, drop by and say hi, we would love to see you.

Get the full Sydney Laneway lowdown.
See you there.

In the coming days, we will slowly introduce all the different fashion brands that will shortly grace the floors of Via Alley Surry Hills. Each of the new brands have its own identity and we hope you enjoy them as much as we do.

First of the blocks is Japanese brand, Ne-Net. This is the second brand exclusive to Via Alley from the Issey Miyake staple, and is designed by Kazuaki Takashima. Ne-Net’s 2010 Spring/Summer Tokyo collection Unity is different to Takashima’s previous season’s costume-like pieces. Instead, it’s simple and while his seasonal motif is present in an owl, it is not overplayed but subtly involved in the fabric choice or in its delicate embroidery.

A great collection to start appreciating this amazing Japanese brand. The first stage of Ne-Net’s 2010 Spring/Summer Tokyo collection can be viewed here.

The first drop of Ne-Net arrives in store early February 2010.

Give them a helping hand.

The tragic earthquake took an estimated 100,000 Haitian lives so far, with a toll of up to 200,000 feared dead. With people being found alive everyday, it gives us hope that the rescue efforts by the many charity organisations are helping the poor people in Haiti and are very much needed.

There have been many pledges already but it’s not enough. Please spare whatever you can afford to help many more Haitian families find their love ones and help them regroup.

We have donated! So please do your bit, no matter how big or small and help the Australian Red Cross help the people in Haiti.

See images of the Haiti earthquake and the global Red Cross response. Visit the British Red Cross photo gallery on Flickr.

#1 Good time waster

A flash based game with recurring dream

[via Jean Snow's GAME]

#2 Dress yourself up by grabbing a bargain @ VA Surry Hills

#3 Give someone you care a hug!