Distribution
| As a distributor, it is Via Alley’s mission to bring designed items to a wider audience within Australia. We understand the unique proposition of the brands we represent and use local knowledge to ensure that they connect with the right audience. To date, VA Distribution has established a network with the leading directional stores in each Australian state. This enables VA Distribution to market each brand as exclusive.
We place a lot of effort in forming close relationships with the brands we represent. This is important to us, as we believe it forms a strong foundation for the brand’s success in the Australian market. Open communication regarding product feedback, sales trends and other market-related information is of highest priority to us as a distributor. We also endeavour to meet each of our suppliers annually, which we’ve done since Via Alley was established. VA Distribution also tailors timely press releases to each brand. We make use of local (and often international) design blogs, local subculture publications and event alignment to market our brands. We also pitch content to longer-lead media when product releases sync with publication deadlines. Via Alley is proud to represent the following brands in Australia. GAS BOOK (Japan) |
